Tik Tok Milan

Client: WLA
Date of realization: September 2022
Project type: Event design concept for Tik Tok
Role: Design & Visualization

Designing a TikTok event: A unique experience for social media fans

When it comes to social media, TikTok has become one of the most popular platforms among Gen Z and millennial audiences. Thanks to its unique features and engaging content, it has quickly amassed millions of users worldwide. So when a client approached a design team to create a space for a TikTok event, they knew they had to come up with something special. This article will explore the design elements that helped create a unique experience for fans of the social network.

The client’s request

The project began with a client’s request to design a space for a TikTok event. The goal was to create an immersive experience for users of the social media platform. The designers were given a blank slate to come up with something creative and engaging. They knew it had to be something that would appeal to the platform’s users, who are known for their love of all things creative and unique.

The e-commerce area

One of the main features of the event space was an e-commerce area featuring TikTok’s blue and pink colors. The designers wanted to create a space that felt like a natural extension of the platform. The area was designed to be functional and visually appealing, with stylish displays showcasing products related to the platform. The use of TikTok’s signature colors helped tie everything together and create a cohesive look and feel.

noviia on January 1, 2023

The bookcase and bench

Another distinctive feature of the event space was a bookcase decorated with books placed on the walls and a central OSB bench. The designers wanted to give the space an industrial feel while creating a comfortable area to display magazines and books. The bookcase and bench were designed to be functional and visually interesting. They served as a backdrop for social media posts and provided a comfortable place for participants to relax and observe their surroundings.

The social area

No TikTok event would be complete without a social area perfect for taking unique selfies. The designers created a visually interesting and functional space. They used bright colors and interesting textures to create a space that would stand out in social media posts. The area was designed to be flexible, allowing for different set-ups depending on the needs of the event.

The exhibition area and conference room

Finally, the event space included an exhibition area and a conference room where people could engage with their idols. The exhibition area was designed to showcase the work of TikTok’s most popular users and provide a space for fans to interact with their favorite content creators. The conference room was designed to be functional and visually interesting, with bright colors and unique design elements.


Designing a TikTok event was a unique challenge for the design team. They had to create a space that was attractive to users of the platform and at the same time functional and visually interesting. The e-commerce area, bookstore and bench, social area, exhibition area, and conference room all came together to create a unique experience for social media fans. With its vibrant colors, interesting textures, and unique design elements, the event space was a great success.

If you want to create a unique experience for your social media fans, consider working with a team of designers who specialize in creating immersive environments. With their expertise, you can create a space that will stand out on social media and provide a memorable experience for attendees.