Ex citroniera Torino

Client: WLA
Date of realization: December 2022
Project type: Interior design events
Role: Design & Visualization
Architect in charge of the project: ias:atelier

Designing an event inside Turin’s former Citroneria

The Ex Citroneria in Turin was the location designed for a unique event called Torino Jungle. The event was inspired by Middle Eastern culture and focused on lush jungle vegetation. The event was designed to engage all five senses with interactive activities and unique decorations. Visitors were greeted by banana trees and explored different areas decorated with velvet sofas and Persian carpets. The aromas of exotic plants and the sounds of the rainforest inserted as background music created an unforgettable experience for guests.

The inspiration behind the event

The idea behind Torino Jungle was to create a unique experience that combined the exoticism of Middle Eastern culture with the lush vegetation of the jungle. The event was designed to take guests on a journey through a mythical, beautiful and mysterious jungle. The team responsible for the event spent months researching and developing the concept, making sure every detail was perfect.
The team wanted to create an event that engaged all five senses, developing interactive activities that allowed guests to touch, smell, taste, see and hear different aspects of the jungle. For example, there was a tasting station where guests could taste exotic fruits and a tactile station where they could feel the different textures of leaves and flowers.

noviia on January 1, 2023

Event design

The event design was inspired by the natural beauty of the jungle. The team used lush greenery, exotic flowers, and bright colors to create a beautiful and engaging space. The main event area was designed to resemble a jungle clearing, with banana trees and other exotic plants creating an overhead canopy. The team also incorporated water features and rock formations to add a natural feel to the event.
Different areas of the event were designed to give guests a different experience. For example, there was a chill-out area with velvet sofas and Persian rugs where guests could relax and enjoy the atmosphere. There was also a dance floor where guests could dance to the beat of Middle Eastern music and experience the energy of the jungle.

Engaging all five senses

One of the main goals of Torino Jungle was to engage all five senses, and the team did this by incorporating several elements into the event. The sense of sight was involved through the use of bright colors and exotic plants. The sense of touch was involved through the use of different textures, such as the soft velvet of sofas and the rough bark of trees. The sense of taste was involved through the exotic fruit tasting station.
The sense of smell was involved through the use of aromas of exotic plants and flowers. The team also used essential oils and incense to create a relaxing and calming atmosphere. Finally, the sense of hearing was engaged through the use of background music designed to resemble jungle sounds. This music created an immersive experience that transported guests to a different world.

Conclusion

Torino Jungle was a unique event designed to engage all five senses and create an immersive experience for guests. The team responsible for the event spent months researching and developing the concept to make sure every detail was perfect. The event design was inspired by the natural beauty of the jungle, and the team used lush greenery, exotic flowers, and vibrant colors to create a beautiful and engaging space.
Different areas of the event were designed to give guests a different experience, and the team incorporated interactive activities that allowed guests to touch, smell, taste, see, and hear different aspects of the jungle. The sense of sight was engaged through the use of bright colors and exotic plants, the sense of touch was engaged through the use of different textures, and the sense of taste was engaged through the exotic fruit tasting station.
Overall, Torino Jungle was a great success and demonstrated the power of good design and attention to detail. If you are planning an event, be inspired by Torino Jungle and create an experience that engages all five senses and transports your guests to a different world.